USPS Introduces Color Transpromo Pricing Promotion

USPS Introduces Color Transpromo Pricing Promotion

USPS Introduces Color Transpromo Pricing Promotion

United States Post Office logo

ATLANTA, GA – July 1, 2016

Effective July 1st, the United States Postal Service has introduced a 2% postage discount for eligible mail pieces. In order to be eligible for this promotional rate, organizations that produce bills or statements must leverage personalized dynamic/variable color on their print statements – simply adding color to a mailing does not qualify for the discount. According to the USPS, “Color transpromo promotional ads can reduce cost and provide relevant personalized information to the recipient. This may result in reduced call center costs and increased customer adoption or acquisition.”

As long-time believers in the power of personalized, color, promotional onserts, DataOceans is excited to see this promotional offer from the USPS. This promotion is intended to increase the use of targeted messaging on print statements to improve the customer experience and DataOceans Targeted Content Manager (TCM) can help organizations rapidly deliver personalized transpromotional (Transpromo) messaging, as a part of the DataOceans Oceanus CCM platform. According to Lawrence Buckley, DataOceans Director of Marketing and Business Development, “using bills and statements to deliver personalized promotional onserts is an excellent way to improve cross and upsell success, while also reducing the waste associated with envelope stuffers.”

The promotion is limited to First Class commercial letters that are part of an IMb Full-Service mailing.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

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