Skip to content
Sep 29, 2016

The Importance of a Unified Communications Strategy

In a recent interview, former Microsoft executive Marietta Davis exchanged ideas about the importance of a Unified Communications Strategy to deliver a better customer experience.

The Importance of a Unified Communications Strategy

partially completed puzzle of the globe

ATLANTA, GA – September 29, 2016

In a recent interview with sales expert Barbara Giamanco, former Microsoft executive Marietta Davis exchanged ideas about the importance of a Unified Communications Strategy to deliver a better customer experience throughout the customer journey from acquisition through end of service. The conversation covers a variety of topics relating to CRM and Customer Communications Management (CCM) technology, with a specific focus on how the two technologies are essential parts of any comprehensive communications approach. Davis highlights the complementary nature between CRM and CCM technology, and provides examples of how CCM can help companies effectively communicate the more advanced messaging strategies that CRM is enabling companies to create.

The full interview can be found here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

Latest Articles

6 Digital Self-Service Priorities from Lee Nagel’s MarTech Pulse Interview
Customer Communications Management

6 Digital Self-Service Priorities from Lee Nagel’s MarTech Pulse Interview

Explore six digital self-service priorities from Lee Nagel’s MarTech Pulse interview, including connected data, portals, governance, AI, an...

August 28, 2026

Debit Is Having a Moment. Is Your Payment Experience Keeping Up?
Billing and Payment

Debit Is Having a Moment. Is Your Payment Experience Keeping Up?

Debit use is rising. Learn why connecting billing communications, digital self-service, and payment options can create a better bill-to-pay...

August 21, 2026

Why Employee Experience Is Becoming a Customer Communications Strategy
Customer Communications Management

Why Employee Experience Is Becoming a Customer Communications Strategy

Read why employee experience in customer communications matters, and how better tools and workflows can improve efficiency and customer out...

August 13, 2026