Skip to content
Feb 13, 2017

The Importance of Embedded Payments on Consumer Platforms

Traditional consumer-facing platforms need to embed intuitive payment capabilities in their functionality. Here's why.

A 2016 article by Kurt Bilafer, global vice president sales & success for WePay, highlights many trends in business, primarily focusing on the concept that growing trends (social networks, sharing apps, or SaaS, among others) are relying on “scalable online platform(s) connecting people and ecosystems” to solve a business need. Mr. Bilafer expands on this line of thinking by calling for the need to further broaden traditional consumer-facing platforms by integrating intuitive payment capabilities. He argues that this will serve to improve the customer experience by reducing hassle, improving security, and eliminating friction points that have bothered consumers in the past.

Mr. Bilafer discusses several approaches that can be used to improve platform development in this article, which can be read in its entirety at this link.

Click here to learn more about how DataOceans can help transform your customers digital experience.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

Latest Articles

Clarity in Auto Finance Communications: Reduce UDAAP risk
Auto Finance

Clarity in Auto Finance Communications: Reduce UDAAP risk

Learn how clarity in auto finance communications can reduce UDAAP risk through clearer notices, stronger governance, channel consistency & ...

January 23, 2026

Honor Customer Preferences Without Creating Operational Chaos
Customer experience

Honor Customer Preferences Without Creating Operational Chaos

A practical framework for honoring customer communication preferences with clear rules, defensible exceptions & audit-ready proof across ch...

January 16, 2026

Trusted Delivery Starts With Choice: A Practical Framework for Print and Digital
Customer experience

Trusted Delivery Starts With Choice: A Practical Framework for Print and Digital

A choice-first framework for regulated industries to improve customer communications across print and digital using Choice, Clarity, Access...

January 09, 2026