Electronic Adoption Solutions for the Healthcare Industry
Despite the rapidly changing technology landscape, health care providers are generally slow to adopt new solutions that can make operations more efficient. Many providers still favor printing and mailing documents and materials, rather than using more efficient electronic means. Post-surgery, for example, a patient may receive a series of printed statements from a provider as their charges are processed through insurance. These are unhelpful and lead to patient frustration and unnecessary calls to a call center.
For most of our lives we are consumers first, and patients second. Our expectations for the medical communications we receive are informed by our experiences with other commercial entities. To stay competitive, hospitals and health care providers need to deliver the same level of communication that patients receive from commercial enterprises like car dealerships and department stores.
Of course, health care providers have to deliver a much wider scope of communications, including appointment reminders, phone support, a patient portal, billing, and insurance. Much of this data is stored across different systems, and it can be a challenge to keep those systems – many of them outdated – in alignment. But it’s critical. Patients who receive incomplete or incorrect communications may not leave their provider, but their frustration and diminished trust means administration staff will have to spend more time answering their questions.
Fortunately, there are new solutions for health care providers and institutions planning to transition away from outdated systems. They focus on improving the patient experience by centralizing patient communications into a seamless, digital system. Benefits for healthcare providers include:
- Advanced messaging capabilities
- Lower printing and postage costs
- Reduced administrative and call center costs
- Expedited payments