In a September article in Document Magazine titled The Digital Revolution in CCM: Are We There Yet?” author Allison Lloyd asks the question “how far have we really come in transforming our communications” with respect to organizations achieving engagement with their digital communications?
Disappointingly, the answer is not that far. Digital engagement requires more than just offering print vs electronic copies of the same pdf – it requires delivering a strong digital offering that creates value for the consumer and results in increased digital interactions with consumers across all channels. While many organizations report offering their communications in digital format, the truth for these organizations is that they struggle to drive engagement and adoption of digital communications.
This is an uncomfortable truth for many organizations to acknowledge. With most organizations stuck between 20-40% digital engagement, it is hard to argue that this is a problem that can be fixed by simply buying more hardware or software. While consumers continue to exhibit a clear preference for digital consumption of information, most organizations lack the competencies and processes required to succeed in these channels. At DataOceans, we have come to understand that there is no “silver bullet” for generating digital engagement. Many factors need to be addressed to achieve successful engagement, from technological enhancements, to business empowerment, to re-engineered business processes.
Lloyd’s article concludes that “the foundation to digital adoption lies in delivering a better experience than the one today,” and she is correct in warning readers that there are many challenges in pursuing this journey. None of these challenges can be addressed overnight. In many cases, organizations will require help from external sources or newly created organizational capabilities to ensure that the right focus is created and maintained. DataOceans has overcome these challenges at many of its clients by combining leading edge technology and optimized processes. DataOceans’ tailored engagement model has allowed us to achieve increased digital engagement across multiple industry verticals.
DataOceans offers customer communications management solutions that help companies across multiple industries improve their existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries. These newly transformed customer communications can be implemented in as little as 90 days without significant involvement of client IT resources, and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs. To learn more about how DataOceans can help deliver a digital revolution to your business, click here to schedule a demo.
