DataOceans today announced that it has partnered with Speedeon, a leading direct marketing and data agency, to enable highly accurate audience targeting and monitoring capabilities for its clients. Speedeon, a leader in data-driven audience creation, enables clients to increase customer acquisition by identifying consumer life events (moving, birth of a child) and appending rich demographic data attributes. Paired with DataOceans personalization and communications suite, the additional context and data will increase cross-sell effectiveness and reduce cost to acquire customers for DataOceans clients.
Speedeon’s methodology proactively identifies and targets high-value audiences for their clients using a variety of data sources. The resulting data and segmentation enable them to predict when customers will be in market for products and services, for more effective marketing spend. Additionally, the company’s DataWatch functionality allows clients to monitor their existing customer base for life events, enabling personalized touchpoints to enhance brand value and cross-sell efforts.
According to Fred Soller, Chief Revenue Officer at DataOceans, “Today, consumers’ digital footprints enable marketers to understand their interests and even predict their needs. Speedeon’s proactive audience identification and DataWatch capabilities give our clients the highly accurate data they need to eliminate the guesswork required to predict when and how to engage with their customers. We’re very excited to be able to offer these valuable services to our clients.”
According to Tom DeFloria, Senior Vice President of Indirect Channels at Speedeon, “We’ve delivered remarkable success in revenue generation and cost savings for our clients. Adding the power of Speedeon’s targeted data to DataOceans’ customer communication platform will help their clients more effectively personalize offers and grow their businesses.”
DataOceans’ customer communications and engagement platform empowers organizations to increase revenue and customer stickiness by delivering personalized customer communications across channels like print, portal, tablet, and mobile phone. The solution consolidates existing customer data wherever it lives to transform customer communications in as little as 90 days, while requiring minimal involvement from client IT resources.
Based in Cleveland OH and founded in 2008, Speedeon is a team of forward-thinking marketers, strategists, data scientists and information technologists who go the extra mile to solve our clients’ marketing problems. Clients ranging from emerging startups to established Fortune 500 brands have used data from Speedeon to complement and enhance their existing marketing strategies. Visit the Speedeon website to learn more.
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